Your branding tells a story of how you create a difference for your customers. The difference between a good idea and a commercial success is context — the understanding about who the products/services are for, what they really want deep down and why they will care. We spend most of our time trying to make people love things, when we should be simply making things people love! That’s the magic.
Every brand has a story to tell. Spare some time to think about the points below help you build a brand so you can begin to tell your story:
- Define who you are and what you do
- Define your customers and how you want to speak to them
- Make your personality official and professional
- Make your personality shine through your brand