Project: Brand Identity
Lemaq serve traditional Malay desserts and authentic Nasi Padang. They strive to give the best taste to their customers by keeping them authentic and at the same time injecting their own twist to the food. We created a logo with a colour theme that highlights their traditional approach while having a modern feel to attract the general public, especially the younger crowd who may have not tasted these delicacies before.
To compliment the logo, we came up with a catchy yet firm tagline, a promise that Lemaq will delight their customers always. As part of the launch of their stall, we also designed their menu board and wall banner to promote and highlight their signature food. The success of the opening of the stall has garnered media interest and they were featured in the local newspaper.