Project: Brand Identity Revamp
“We don’t sell everything but we nearly have everything”. Intertech is a traditional hardware shop, established in 1991. When the current owner inherited the business from her late father-in-law, a revamp of the company’s identity was top of the list.
To give the company a new breath of life while retaining its tradition, we went with a bold concept and included the Chinese characters which meant dear to the owner to commemorate her late father-in-law. The red symbolises the passion that the staff display to serve their customers with a heart.